Index/Method
The same three steps on every job, whether it is a logo or a lodge.
We ask the awkward questions first. It is cheaper than asking them at the end.
Who is it for, what has been tried, what is the real deadline, who signs it off. You get it back in writing, on one page, before anything is designed.
You get: brief.txtOne direction, argued for. Not three options and a shrug.
We show the thinking, the reference and the first proof that it works. If you can show us where it is wrong, we change it.
You get: direction.pdfThen we build it properly, down to the last file name.
Design, copy, build, print and handover, with the directors who started the job still on it at the end.
You get: final_files/One page(01)briefs.
One direction(02)at a time.
Named files.(03)Always.
