Directors
Services/05 of 06
Art Direction.Again, but slower.
Shoots, film and campaigns directed by the people who know what the picture is for.
What it is
A good photograph of the wrong thing is still wrong. We set the idea, write the brief, choose the look and stand behind the camera until it is done.
Stills, film and motion are planned as one campaign, so the launch looks like it came from one place.
In the
folder.
What usually comes out of a art direction job. Yours may need three of these, or all of them.
01shoot_brief.pdfThe idea, the mood and the things that cannot change.
02shot_list.xlsEvery frame needed, in the order it will be shot.
03campaign.movFilm and motion, cut for each place it will run.
04retouch_notes.txtFinishing, grading and the last five per cent.
Goes well
with.
Most jobs touch more than one folder. These two sit closest to this one.