Directors
Services/03 of 06
Hospitality.From the gate to the pillow.
Hotel, lodge and restaurant brands where the guest should never see the join.
What it is
A hospitality brand is lived in, not looked at. It is the sign at the gate, the key card, the menu, the note on the pillow and the booking page that got them there. We design all of it as one thing.
The brief is always the same: make it feel like somewhere, and make it easy for the people on the floor to run.
In the
folder.
What usually comes out of a hospitality job. Yours may need three of these, or all of them.
01hotel_identity.aiName, mark and visual world for the property.
02signage.dwgWayfinding and signs, specified for the people who make them.
03in_room.inddDirectories, cards, tags and everything else in the room.
04menus.pdfFood and drink lists that sell, and survive a spill.
05guest_journey.keyEvery touchpoint from first search to checkout, mapped.
Goes well
with.
Most jobs touch more than one folder. These two sit closest to this one.